01 / ORDERS

It starts
with a text.

From your rep’s phone
to a draft for review.

The complete operating system for wine distribution

Every tool a wine distributor needs — sales, inventory, warehouse, delivery, compliance, and optional full accounting — in one platform built exclusively for the beverage industry. Built on community and referrals — the more of the trade that runs on PYLR, the more it works for you.

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“…one of the most valuable operational tools we have encountered in the supplier–distributor relationship.”

— Nicolas Hogrefe, Owner, Stardust Cellars
Well Crafted BeverageBodega TandemOcean South ImportsThe Vineyard HouseAtheling MeadworksKelham VineyardsPortfolio & Co.Roebuck EstatesCosters del SióLegend ImportsThe Free Spirits CompanyCobden Wini WinesScarpettaWell Crafted BeverageBodega TandemOcean South ImportsThe Vineyard HouseAtheling MeadworksKelham VineyardsPortfolio & Co.Roebuck EstatesCosters del SióLegend ImportsThe Free Spirits CompanyCobden Wini WinesScarpetta
Saddleback CellarsZephaniah Farm VineyardMarquee SelectionsWein-BauerSpyrt WorldwideSampson Family WinesChateau ClarettesGiustiniBodegas OchoaDogwood & ThistleAbadía de AcónAthenee ImportersRock FerrySugar Loaf WinesThelema Mountain VineyardsStoked DistributorsArmstrong Family WineryMauro MolinoPaloma VineyardStardust CellarsRue 38Knuttel FamilyPhelps Creek VineyardsSilverthorn WinesWeingut KorrellTwo Mountain WineryJubilee Wine SelectionSaddleback CellarsZephaniah Farm VineyardMarquee SelectionsWein-BauerSpyrt WorldwideSampson Family WinesChateau ClarettesGiustiniBodegas OchoaDogwood & ThistleAbadía de AcónAthenee ImportersRock FerrySugar Loaf WinesThelema Mountain VineyardsStoked DistributorsArmstrong Family WineryMauro MolinoPaloma VineyardStardust CellarsRue 38Knuttel FamilyPhelps Creek VineyardsSilverthorn WinesWeingut KorrellTwo Mountain WineryJubilee Wine Selection
Customer Intelligence

Customer Intelligence

Every account in one place — contacts, order history, pricing, and activity. AI segmentation flags dormant accounts and opens re-engagement tasks before they go quiet.

Orders by Text or Email

Orders by Text or Email

Text an order or forward a customer PO. PYLR matches the customer and wines, prepares a draft, and asks about details it cannot safely determine. Email intake also reads PDF, CSV and spreadsheet attachments.

Watch a text order · 25 seconds
Inventory Management

Inventory Management

Real-time on-hand, allocated, available, and hold quantities across warehouses. Multi-location support with allocation reconciliation.

Understand on-hand, allocated, and available inventory
Route, Dispatch & Deliver

Route, Dispatch & Deliver

Build and compare delivery routes, plan supplier pickups alongside deliveries, route orders to their actual ship-to addresses, move remaining stops between trucks, and track miles, drive time, and cost per stop. Pickup completion and warehouse receiving stay separate.

Full Accounting

Full Accounting

Add receivables, payables, bank reconciliation, and financial reports in the same platform. Full accounting is priced separately from the core subscription, with no seat or usage fees; QuickBooks sync is available either way.

AI Sales Copilot

AI Sales Copilot

Ask questions in plain English. Get instant answers about accounts, inventory, and sales trends — plus take actions like scheduling visits and creating orders.

Supplier Communication

Supplier Communication

POs flow directly to supplier portals. Share depletion data, market visit reports, and lead activity with brand partners in real-time.

Read the guide to wine depletion reports

And everything else you need

Every feature below is included in the core platform.

Text & Email Order IntakeText & Email Order Intake
Market Work & Visit PlanningMarket Work & Visit Planning
Google & Outlook Calendar SyncGoogle & Outlook Calendar Sync
Lead PipelineLead Pipeline
Sampling, Tastings & BillbacksSampling, Tastings & Billbacks
Activity PlanningActivity Planning
Dormancy DetectionDormancy Detection
PromotionsPromotions
Purchase Orders & ContainersPurchase Orders & Containers
Warehouse OperationsWarehouse Operations
Backorder ManagementBackorder Management
SKU HoldsSKU Holds
Credit Memos & ReturnsCredit Memos & Returns
Demand ForecastingDemand Forecasting
Routing & DispatchRouting & Dispatch
Manager DashboardManager Dashboard
Compliance ReportsCompliance Reports
Territory AnalyticsTerritory Analytics
Sales Goals & TargetsSales Goals & Targets
Pricing ManagementPricing Management
Approval WorkflowsApproval Workflows
Rep ReportingRep Reporting
Weekly NewsletterWeekly Newsletter
Commission TrackingCommission Tracking

Why PYLR

Built to be worth more than it costs

Data that drives outcomes

PYLR turns operating data into next actions. Distributors and importers get dormancy alerts, forecasting, and account context; suppliers get live depletion, inventory, and market visibility. The measure isn't prettier charts. It's more cases sold and fewer surprises.

A network that compounds

Every distributor and supplier who joins makes PYLR more valuable for everyone already on it. Suppliers load catalogs, tech sheets, and pricing once — every partner gets them instantly. Depletions and market activity flow back in real time. Data that used to be re-keyed between companies simply moves on its own.

Priced on purpose

Distributors and importers get every core feature and every user in one flat subscription; full accounting is priced separately. Suppliers start free with aggregate depletions and inventory visibility, with a full-access tier for account-level detail, analytics, market reporting, and advanced Copilot tools. The packaging matches how each side of the trade uses the system.

AI connections · MCP

Connect your AI tools to PYLR

Ask questions about your operation from Claude, using the PYLR data your connection permits. MCP is the connection standard that lets an AI app read approved data instead of relying on another spreadsheet export. Company users are already using PYLR with Claude. Ask us about availability for other AI apps.

Sign in with your own PYLR account and review the access before approving it. Connections are read-only: they cannot create orders, change records, or send messages. Your role and connection profile determine which data is available.

Start in Settings → AI connections. Company administrators control who can connect. Your AI app's plan and workspace must support custom connections. Supplier eligibility and enablement are separate; ask us to confirm availability for your account.

Disconnect in AI connections to stop future reads. Data already returned remains subject to your AI provider's terms and workspace settings; disconnecting does not delete it from that provider.

Ask about AI connections for your team

What people are saying

“Our team at Well Crafted invested in PYLR as a way of investing in our people. PYLR has been a massive win for our entire team and it's made us a better partner to our suppliers and a better service provider for our customers.”
Travis Vernon·Founder, Well Crafted Wine & Beverage Co.
Read full testimonial →
“It made it a lot easier for us to keep track of the inbound containers and the forecasting tools are great for new orders and to be able to organize shipments and placements.”
Agustin Salinas·Operations Manager, Ventura Selections
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“Within the first month of using PYLR, we were already able to save thousands of dollars in unnecessary production efforts. Quite honestly, the level of market intelligence we are receiving through this platform would otherwise cost tens of thousands of dollars through traditional market research channels. PYLR has quickly become one of the most valuable operational tools we have encountered in the supplier–distributor relationship.”
Nicolas Hogrefe·Owner, Stardust Cellars
Read full testimonial →
“What we love most about PYLR is the sheer transparency it provides. We can easily track the progress of each individual SKU in real-time, completely eliminating the need to constantly bother the sales reps for updates.”
Winery Korrell
Read full testimonial →

Frequently Asked Questions

PYLR connects wine distributors, importers, and suppliers in one operating network. Distributors and importers get sales tools, order intake, real-time inventory, warehouse and delivery operations, compliance reporting, and optional full accounting in the same platform. Suppliers get live depletion, inventory, market, and portfolio visibility from the wholesalers who carry their wines.

For distributors and importers, the core platform — sales, order intake, inventory, warehouse, delivery, and compliance — is one flat subscription with unlimited users and no seat or usage fees. Full accounting is priced separately. Supplier access starts free with aggregate depletions, basic inventory visibility, and Copilot help for products and company information; full access adds account-level detail, analytics, market reporting, and advanced Copilot tools. Exact paid pricing depends on the operation, so pricing is a conversation, not a rate card.

Yes — full accounting, not just exports. Invoices, receivables, payables, bank reconciliation, and financial reports live in the same system that runs your orders and inventory, so your books reflect reality without re-keying. It's a separate charge from the core platform, priced below what you'd pay for standalone accounting software, with no extra costs once you're subscribed to it. QuickBooks sync is free either way, whether or not you run PYLR's accounting.

Every operator who joins makes the platform more useful for everyone on it. Suppliers load their catalogs, tech sheets, and pricing once and share them with every distributor partner; distributors share depletions and market activity back automatically. Data that used to be re-keyed between companies flows on its own — that network is the point.

That's the test we hold them to. Dormancy detection opens re-engagement tasks before an account goes quiet, demand forecasting flags reorders before stockouts, and the AI copilot puts every account's history in each rep's pocket. The goal isn't prettier charts — it's more cases sold and fewer surprises.

That's exactly who we built PYLR for. We import your customers, products, order history, and inventory for you, and most teams are running day-to-day inside a few weeks with dedicated onboarding throughout.

Yes. Every distributor's data is fully isolated with row-level security, encrypted in transit and at rest. Suppliers see only what you choose to share, and your data is never used to train AI models — your customer relationships stay yours.

Yes. Sales reps with a phone number connected to their PYLR profile can text a customer name, wines, quantities and requested delivery date. PYLR matches the order against the distributor's customer and product records, prepares a draft and replies with a link to review it.

Yes. Eligible users at enabled companies can connect Claude through MCP to read the PYLR data their connection profile permits. Ask us about availability for other AI apps. Sign in with your own PYLR account and review the access before approving it. The connection is read-only: it cannot create orders, change records, or send messages. Start at Settings → AI connections; company administrators control who can connect. Supplier connections have separate eligibility and enablement requirements, so ask us to confirm availability for your account. Your AI app's plan and workspace settings must support custom connections. Disconnect stops future reads, but does not delete data already returned to the AI provider.

PYLR is referral-first: most distributors and suppliers are introduced by someone already on the platform. If you found us on your own, introduce yourself at hello@getpylr.com and tell us about your operation.

Built through referrals. New to PYLR? We'd like to meet you.

Whether someone sent you here or you found us on your own, tell us about your operation. We'll help you see whether PYLR fits.

Two quick details — we'll figure out the rest, and a real person replies within a day.

Prefer email? hello@getpylr.com