Depletion Reporting
Depletion reports without the quarterly wait
Depletions — what a wholesaler sells out to accounts — are the numbers suppliers plan production and allocation on. In most of the industry they arrive as manually assembled spreadsheets, weeks after the fact. PYLR streams them live.
Why depletion data is always late
A depletion report is an export from the distributor's sales system, cleaned up in a spreadsheet, and emailed — so it happens when someone has time, in whatever format that distributor uses, usually monthly or quarterly. By the time a supplier sees a SKU running hot, the reorder window may already be closed.
Live from the system that runs the business
PYLR is the platform the distributor actually operates on — orders, delivery, inventory. That means depletions aren't a report someone assembles; they're a live view of the same records, by account, by rep, by territory. Suppliers also see warehouse inventory — on-hand, allocated, and available — so reorder conversations start before the stockout, not after.
More than depletions
The same portal carries market visit reports when reps show your wines, sampling activity, lead visibility from first pour to first order, and bulletins back to the rep team. It's the supplier-distributor relationship with the data flowing both ways — part of the same platform described on the wine distribution software page.
What one supplier did with it
“Within the first month of using PYLR, we were already able to save thousands of dollars in unnecessary production efforts. Quite honestly, the level of market intelligence we are receiving through this platform would otherwise cost tens of thousands of dollars through traditional market research channels.”
Free for suppliers to start
The supplier free tier includes aggregate depletion totals and inventory visibility with customer names masked — enough to plan production on. Full access unlocks account-level detail, analytics, market reporting, and the AI copilot. Importers get the same portal for their overseas brands — see software for wine importers.
Frequently asked questions
How fresh is the depletion data?
Live. Because PYLR is the system the distributor runs orders and deliveries on, depletions update as business happens — not when someone remembers to export a spreadsheet at quarter-end.
Do suppliers see the distributor's customer list?
Only what the distributor chooses to share. The free tier shows aggregate depletion totals and inventory with customer names masked; full access unlocks account-level detail, analytics, and the AI copilot.
What does a supplier have to do to get set up?
Almost nothing. If your distributor runs PYLR, they invite you to the portal — one login shows every PYLR distributor you work with. Product info you load once is shared with all of them.
What if I work with several wholesalers?
That's the point of the network: a single dashboard covers all your PYLR wholesaler relationships, with the same live depletions, inventory, and market reporting for each.
Referral first. Results always.
If your wholesaler runs PYLR, ask them for a portal invite. If you wish they did — introduce yourself and tell us who you work with.